Family Office Investment Firm
Strategic investments in property, businesses & cross‑border growth.
Sellar Capital is a family-owned investment firm focused on strategic opportunities across Australia’s commercial, industrial, medical, and residential property markets. Beyond real estate, the group also invests in businesses spanning professional services, e-commerce, and retail. Sellar Capital maintains a strong focus on international expansion, with growing interests and active initiatives in key markets such as India and China.
About Us
Sellar Capital is a family-owned investment firm founded by Mark Sellar in 2014. With over 11 years of operational experience, we have built a reputation for identifying and executing strategic opportunities across diverse sectors and geographies.
Our core focus lies in the Australian property market, where we actively invest in commercial, industrial, medical, and residential assets. Over the past decade, our team has developed a deep understanding of market cycles, development potential, and value creation—allowing us to make agile, high-conviction investments.
Beyond real estate, Sellar Capital has diversified into high-growth businesses across professional services, e-commerce, and retail. We take a long-term, hands-on approach to investing, with a commitment to backing strong teams and scalable models.
International expansion is a cornerstone of our forward strategy. With growing interests and on-the-ground initiatives in key global markets such as India and China, we are positioning ourselves to support and scale businesses in some of the world’s most dynamic economies.
At our core, Sellar Capital remains guided by entrepreneurial thinking, disciplined investment, and a relentless pursuit of growth—for our portfolio, our partners, and our people.
What We Do?
Hutt St Clinic
2021
Six‑level mental‑health facility • Delivering 60 beds & advanced rehab care.
Harbourside at Largs
2024
Residential subdivision • 70 turnkey homes sold out prior to completion.
Banfield Court, Truganina
2024
Industrial Park • A purpose-built facility comprising three trucking depots and associated hardstand areas.
Our Skillset
Empowering Growth, Innovation, and Strategic Success
Our team excels in a range of special skills that drive transformative value for businesses and ventures across industries.
Value‑add redevelopment & turnkey delivery
Transforming underperforming assets into high-value opportunities with seamless, end-to-end project execution.
Early‑stage scale capital for e‑commerce winners
Fueling the growth of tomorrow’s e-commerce leaders with strategic capital and expert scaling strategies.
Cross‑border market entry & distribution
Navigating global markets and ensuring smooth entry with tailored cross-border distribution solutions.
Strategic partnerships with elite athletes & creators
Building powerful, game-changing partnerships that elevate brands through the influence of top-tier athletes and creators.
Disciplined exit management
Maximizing returns and ensuring smooth transitions through strategic, disciplined exit planning.
Lead investor — 300 Wakefield medical hub, Adelaide.
2019
Harbourside at Largs — 70‑lot subdivision sold out pre‑completion.
2019
Mental Health & Rehab Clinic, Hutt St, Adelaide (60‑bed facility).
2021
Fantom Hardware acquisition completed.
2022
Shader Australia exit and Drive FITT India launch.
2025
Our Experiences
A Track Record of Transformative Success and Strategic Impact
Our experiences showcase a history of strategic investments, successful acquisitions, and impactful project completions.
